现时凤台花鼓灯的传播策略分析

Analysis on the Communication Strategy of Contemporary Fengtai Huagudeng

凤台花鼓灯是凤台地区最具代表性的民间艺术形式,为了推进凤台花鼓灯的传播,首先对其源流与特色进行了梳理和分析,并深入探讨了该艺术形式当前所面临的困境与成因,最终提出了要坚持深化产业融合,合理利用学校、社区、网络等传播阵地,使这门古老的艺术顺应时代潮流并被新生代人群所接受,以期凤台花鼓灯能够再次舞动出灿烂的明天。

Fengtai Huagudeng is the most representative folk art form in Fengtai area.In order to strengthen the spread of Fengtai Huagudeng,this paper first combs and analyzes its origin and characteristics,and deeply discusses the current difficulties and causes of the art form.Finally,it puts forward that we should persist in deepening the industrial integration and make rational use of the communication positions of schools,communities and networks in order that the ancient art can conform to the trend of the times and be accepted by the new generations so as to make Fengtai Huagudeng have a brilliant tomorrow again.