基于风格意象的拖挂式房车造型设计

Research on Modeling Design of Travel Trailer Based on Style Imagery

以产品风格意象为造型设计切入点,展开目标人群风格意象与产品造型特征匹配与优选研究下的产品造型改良设计,实现企业产品造型形象的一致性延续。以拖挂式房车为设计对象,针对目标人群对其风格意象的感性评价,运用调查问卷、KJ法、聚类分析等方法归纳评价资料与量化数据,确立企业房车造型的风格意象,并以部件类目提取企业房车的造型基因特征;选取市场上拖挂式房车为样本,以同样的部件类目展开造型基因特征的提取,以此建立企业房车风格意象与样本造型基因特征的匹配与优选。通过建立房车造型设计要素组合矩阵及相应的量化处理,得出复合风格意象值较高的房车造型设计要素组合,以此展开拖挂式房车造型的设计与测评,实现企业在延续自身风格意象下优化房车造型的目的。

Taking the product style imagery as the starting point for styling design,the consistent extension of corporate product modeling image has been achieved by matching the style imagery of target population and product modeling characteristics through improved product styling design under optimization research.Taking travel trailer as the design object,the style imagery of corporate RV(recreational vehicle)was established according to the target population’s perceptual evaluation of its style imagery and using the questionnaire,KJ method,clustering analysis and other methods to summarize the evaluation data and quantitative data,and the modeling gene characteristics of cooperate RV was extracted by component category.The travel trailer on the market is selected as a sample,and the extraction of modeling gene features is carried out with the same component category to establish the matching and optimization of the corporate RV style imagery and the sample modeling gene characteristics.By establishing a matrix of RV styling design element combinations and corresponding quantified processing,a RV styling design element combination with a high composite style imagery value was obtained,so as to carry out the design and evaluation of the travel trailer styling,so as to achieve the purpose of optimizing the shape of the RV under the continuation of its own style imagery.