抖音对高校思想政治教育的赋能和创新

Promoting and Innovating Ideological and Political Education via Tiktokin Colleges and Universities

抖音为高校思想政治教育带来新的机遇和挑战。立足于大学生喜爱抖音的原因,以及抖音对高校思想政治教育的挑战,分析了抖音平台与高校思想政治教育工作的契合点。并提出从明晰定位、打造精品、注重体验、技术赋能和团队协作五个方面创新高校思想政治教育,更好地运用抖音为高校思想政治教育赋能和创新。

Tiktok brings new challenges and opportunities to college students' ideological and political education.This article discusses the reasons why young college students' like Tiktok and analyzes challenges to ideological and political education in colleges and universities.Then it discusses in what way Tiktok can serve ideological and political education.It proposes five aspects of innovation in ideological and political education as follows:clear positioning,creatinGfine products,focusinGon experience,technology empowerment and teamwork.