阅读推广活动在总分馆体系中服务下沉的研究--以济南市图书馆为例

Study on Reading Promotion Activities of Service Sinking in the Main-branch Library System--Taking Jinan Library as an Example

在地区总分馆体系中,基层图书馆相较于总馆和中心馆来说服务资源相对匮乏,阵地作用无法得到充分的发挥。在此背景下,本文提出服务下沉的必要性,分析了三种具体模式,并以济南市图书馆的品牌阅读推广活动在济南地区总分馆体系中下沉应用的实践为基础,探讨了品牌阅读推广活动服务下沉的主要策略,提出在地区总分馆体系内进行服务下沉需注意的问题。

In the main-branch library system,the service resources are relatively more deficient in the primary-level library than in the main and central library,with the result that the primary-level library can not fully play its role.Under this background,the paper stresses the necessity of sinking services to the primary-level library and analyzes three specific modes.Then,the paper discusses the main strategies of brand reading promotion activities based on the successful practice of Jinan library,and puts forward the problems needing to be paid attention to in the process of services sinking.