基于品牌识别的家电产品形象设计

Brand-based Image Design of Home Appliances

针对大批量快速开发的家电产品,在分析品牌识别概念的基础上,构建了产品形象设计系统,将产品形象设计分为品牌核心理念、品牌特性、视觉形象3个核心要素,提出产品形象设计的流程与方法,以及产品形象设计的评价方法。以奥克斯家电产品为例,对产品形象设计方法及其作用进行分析和验证,将品牌理念通过产品形象更加准确、直观地传递给消费者,以此扩大品牌影响力并推动销售。

Aiming at the high-volume rapid development of home appliances,based on the analysis of brand recognition concepts,a product image design system is constructed,which divides product image design into three core elements:brand core concept,brand characteristics and visual image,and puts forward the process and method of product image design,as well as the evaluation method of product image design.Taking AUX home appliances as an example,the method of product image design and its function are analyzed and verified,and the brand concept is transmitted to consumers more accurately and intuitively through product image,so as to expand brand influence and promote sales.