广西三江侗族刺绣博物馆文创产品现状及开发策略

Present Situation and Development Strategy of Cultural and Creative Products of Dong Embroidery Museum in Sanjiang of Guangxi

文章以三江侗族刺绣博物馆文创产品为主要研究对象,通过阐述三江侗族刺绣的特征与价值、对比清花绣坊和当地酒店内所销售的侗绣文创产品,分析目前所售卖的侗绣文创产品现状。同时立足于三江侗绣博物馆的实际情况并结合现代博物馆文创产品发展需求,采取创建独立的自主品牌、使用灵活的销售模式、提炼优秀的侗族刺绣文化元素三大措施来拓展三江侗绣博物馆文创产品的未来生存道路。

Based on the cultural and creative products of the Sanjiang Dong Embroidery Museum as the main research object,this paper analyzes the current situation of the cultural and creative products of the Dong Dong embroidery sold in the Qinghua Embroidery Workshop and the local hotels by elaborating the characteristics and values of the Dong embroidery in Sanjiang.At the same time,based on the actual situation of Sanjiang Dong Embroidery Museum and combined with the development needs of cultural and creative products of modern museums,three measures are taken to expand the future survival path of cultural and creative products of Sanjiang Dong Embroidery Museum by creating an independent brand,using flexible sales mode and distilling excellent Dong embroidery cultural elements.