基于感性消费的文化创意产品设计方法

DESIGN METHODS FOR CULTURAL CREATIVE PRODUCTS BASED ON PERCEPTUAL CONSUMPTION

文化创意产品设计与其他设计相比具有不同的性质,文化创意产品须将一定的“感性”融入设计当中,赋予产品一定的情感与内涵。因为文化创意产品消费多属于感性消费,所以文化创意产品设计不仅要具有独特的魅力,而且还要具有一定的文化内涵。本文主要介绍了感性消费的心理、方法、原则等内容,通过对感性消费的分析,找出感性消费与文化创意产品设计的联系,通过感性消费与文化创意产品设计的融合,更新文化创意产品设计的方法,使文化创意产品设计具有更加独特的文化内涵。

Cultural and creative product design has different characteristics compared with other designs.Cultural and creative products must integrate certain"sensibility"into the design,and give products certain emotion and connotation.Because the consumption of cultural and creative products belongs to perceptual consumption,the design of cultural and creative products should not only have unique charm but also have certain cultural connotation.This paper mainly introduces the psychological,methods and principles of perceptual consumption.Through the analysis of perceptual consumption,the paper finds the relationship between perceptual consumption and the design of cultural and creative products,and updates the design methods of cultural and creative products through the integration of perceptual consumption and cultural and creative product design,so as to make the design of cultural and creative products have more unique cultural connotation.