中国文化产业数字化政策及其策略研究

Research of the Policy and Strategy of the Digitization of China's Cultural Industries

数字文化产业在“十三五”期间呈现出高速发展的态势,在新冠疫情期间更是逆流而上、表现出众。“十四五”规划提出“实现文化产业数字化发展战略”,各省市也纷纷制定各自文化产业发展政策,文化产业数字化迎来了新的机遇和挑战。本文结合国家文化产业发展政策,针对我国文化产业数字化存在的发展不均衡、资源开发不充分以及市场规则不完善等问题,提出相应的对策和办法,旨在推动我国文化产业高质量发展。

Digital cultural industry showed a high-speed development during the "13^(th) Five-Year Plan" period and was outstanding during the outbreak of COVID-19.The "14^(th) Five-Year Plan" puts forward the plan of "realization of the digital development strategy for cultural industries", and provinces and cities have formulated their own policies for the development of digital cultural industries, so that the digitalization of cultural industries encounters opportunities and challenges. Based on the orientation of national policy and the problem seen in the process of digitization of China’s cultural industries, such as uneven development, inadequate resource development and imperfect market rules, corresponding strategies are put forward to promote the high-quality development of China’s cultural industries.