面向混合产品生成的客户知识均衡及有效边界识别研究

Research on Customer Knowledge Balance and Effective BoundaryRecognition for Hybrid Offerings Generation

客户知识间的替代效应易使制造企业对客户知识吸收失真,将不利于混合产品生成。依据客户两类知识和混合产品中实物产品与衍生服务的映射特性,构建了面向混合产品生成的客户两类知识均衡模型。研究发现,在混合产品生成中,若制造企业获取的客户两类知识呈替代效应时,供需双方间的知识转移存在以知识替代系数为特征的有效边界,且吸收呈两极分化的“马太效应”;若制造企业吸收的客户两类知识呈互补效应时,制造企业能实现可持续性的知识创新,从而使供需双方的知识转移呈现协同增长的趋势。

The substitution effect between customer knowledge makes it easy for manufacturing enterprise to distort the absorption of customer knowledge,which will be detrimental to hybrid offerings generation.According to the customer’s two types of knowledge and the mapping characteristics of physical products and derivative services in hybrid offerings,two types of knowledge equilibrium models for hybrid offerings generation are constructed.The result shows that in the process of hybrid offerings generation,if the two types of knowledge acquired by the manufacturing enterprise are substitution effects,the knowledge transfer between the supply and demand sides has an effective boundary characterized by the knowledge substitution coefficient,and the absorption of the“Matthew effect”is polarized.If the two types of knowledge absorbed by the manufacturing enterprise are complementary,the manufacturing enterprise can achieve sustainable knowledge innovation,so that the knowledge transfer between the supply and demand sides will show a positive trend of synergistic growth.