以公共交通为载体传播地域文化的模式研究

The New Mode of Regional Cultural Communication Based on the Public Transportation System

随着数字媒体发展,公共交通系统传递地域文化的内容和形式趋向创新性与多元化。为凸显地域文化独特性,改变"千城一面"现状,需探寻地域文化传播的新方向。本文从媒介理论出发,结合案例分析,探讨了新媒体、公共交通系统与地域文化三者之间的联系,提出当代新媒体和公共交通系统融合传递地域及城市文化的新模式,提出了几点建议。

With the development of digital media,the content and form of the delivery of regional culture in the public transportation system tends to be innovative and diversified.In order to highlight the uniqueness of regional culture and change the status quo of"one thousand cities and one side",it is necessary to explore a new direction of regional cultural dissemination.Starting from media theory,this article explores the relationship between new media,public transportation systems and regional culture,and proposes a new mode of integrating contemporary new media and public transportation systems to convey regional and urban culture,and puts forward several suggestions.