公平偏好下考虑质量控制的双渠道供应链协调研究

Dual-Channel Supply Chain Coordination Considering Quality Control Under Fairness Preference

针对由一个制造商与一个零售商构成的两级双渠道供应链,考虑产品质量努力水平对市场需求的影响,引入公平偏好,构建Nash讨价还价公平偏好效用体系,分析制造商与零售商的公平偏好对考虑质量控制的双渠道供应链决策、效用的影响,在此基础上建立了收益共享契约模型研究其协调问题,并进一步分析了双方公平偏好对双渠道供应链协调性的影响。研究表明,双方公平偏好程度会对产品质量努力水平产生负面影响;双渠道供应链能在所采用的收益共享契约下实现协调,并且双方公平偏好程度不影响其协调状态,但双方公平偏好程度会对双渠道供应链各成员利润的Pareto改进范围产生影响。

For a two-level dual-channel supply chain consisting of a manufacturer and a retailer,considering the impact of product quality effort level on market demand,this paper introduces the factors of fairness preference,constructs a Nash bargaining fairness preference utility system,and analyzes the influence of fairness preference of manufacturer and retailer on the decision-making and utility of dual-channel supply chain considering quality control.On this basis,a revenue sharing contract model is established to study its coordination problem,and further analyzes the influence of fairness preference of both sides on the coordination of dual-channel supply chain.The research results show that the degree of fairness preference of both sides will have a negative impact on product quality efforts level.The dual-channel supply chain can achieve coordination under the revenue sharing contract,and it has nothing to do with the degree of fairness preference of both sides,but the degree of fairness preference of both sides will have an impact on the range of Pareto improvement of the profits of each member of the dual-channel supply chain.