异质性偏好下企业环保投资行为研究

Research on Corporate Environmental Investment Behavior under Heterogeneity Preference

基于异质性偏好视角,引入企业环保投资的实验背景,设计了由等资源型合作公共品博弈实验和集中式惩罚公共品博弈实验组成的二合一实验,考察了集中式惩罚及异质性偏好对企业环保投资行为的影响。研究表明,行为主体呈现出异质性偏好,他们在不同类型企业环保投资实验中会采取不同的投资决策;单个企业及企业小组的环保资源投资额基本呈现逐轮上升趋势,且集中式惩罚的引入提高了企业的环保资源投资水平及合作成功率;通过回归检验发现,利他偏好、互动公平偏好以及集中式惩罚对企业环保投资行为能产生显著正向影响。引入集中式惩罚的同时兼顾企业异质性偏好,能更有效地提升企业环保投资水平,对改善生态环境有助推作用。

Based on the perspective of the heterogeneous preferences,introducing the experimental background of corporate environmental investment,we designed a two-in-one experiment consisting of a resource-based cooperative public goods game experiment and a centralized punishment public goods game experiment,and examined the impact of centralized punishment and heterogeneous preferences on corporate environmental investment cooperation.Research findings show that the actors present heterogeneous preferences,and they will adopt different investment decisions in different types of corporate environmental investment experiments.With the gradual deduction of experimental rounds,the amount of environmental resource investment of individual enterprises and enterprise groups has shown an upward trend,and the introduction of a centralized punishment mechanism has improved the level of investment in environmental resources of enterprises and the success rate of cooperation.Through regression tests,it is found that altruistic preferences,reciprocal fairness preferences,and centralized punishment can have a significant positive impact on corporate environmental investment behavior.The introduction of a centralized punishment while considering the heterogeneous preferences of the subject can more effectively improve the level of corporate environmental investment and help improve the ecological environment.