粤港澳大湾区申办大型体育赛事的时代诉求、发展契机及路径选择

Appeal of Epoch,Development Opportunity and Path Selection of the Guangdong-Hong Kong-Macao Greater Bay Area's Bid for Mega-sports Event

粤港澳大湾区在当前国家发展大局中具有重要战略地位,区域资源共享是实现湾区一体化发展的根本手段。针对当下粤港澳大湾区体育资源整合方式效率不高、体育产业化程度不高且产业结构亟待转型升级、以"互联网+"模式为代表的体育产业融合机制不完善的现状,积极响应建设粤港澳大湾区、发挥"一国两制"方针优势、维护祖国和平统一、推动体育走出国门的时代诉求,拟从内在价值和外在支持两个维度探讨粤港澳大湾区整合体育资源联合申办大型体育赛事的发展契机,提出粤港澳大湾区赛事运作产权明晰化、体育资源利用集约化、结合民俗体育文化打造品牌赛事的路径,以期完善粤港澳联动赛事体系,推进粤港澳大湾区建设的同时用体育精神和赛事形制唤起"一个中国"的民族情感与家国情怀。

The Guangdong-Hong Kong-Macao Greater Bay Area has an important strategic position in the overall situation of national development at present.Regional resource sharing is the fundamental means to realize the integrated development of the Bay Area.Aiming at the current situation of the inefficient integration of sports resources,the low level of sports industrialization,the urgent need for transformation and upgrading of industrial structure and the imperfect integration mechanism of sports industry represented by the“Internet+”model,this article gives the positive response to the appeal of epoch that constructing the Guangdong-Hong Kong-Macao Greater Bay Area,making full use of“One country,two systems”policy,maintaining the peaceful reunification of China,promoting sports abroad.From the dimensions including internal value and external support,the article probes development opportunities of the Guangdong-Hong Kong-Macao Greater Bay Area making integration of sports resources to jointly host mega-sports event,and puts forward strategies like using sports resource intensively,operating event property clearly,combining with the path of the folk sports culture to build brand competition,in order to perfect the system of linkage events,push the construction of the Guangdong-Hong Kong-Macao Greater Bay Area,and make the most of sports spirit and event system to evoke national feelings of“one China”and the emotion of“Family-country”.