近十年英、美体育产业格局变化及其对我国体育产业发展的启示

Changes of Sports Industry Pattern in British and the USA in the Past Decade and Their Enlightenment to the Development of China Sports Industry

近年来,国际贸易关系经历了全球化与逆全球化的过山车式的巨变,国际产业链重组深刻影响着各国国内产业结构的调整。英、美两国产业结构也正在发生着变化和重整,体育产业格局也出现了显著的变化,这些变化的特点对我国体育产业发展具有借鉴意义。总体而言,健康体育产业的突出发展和科技、金融新产品与体育产业的深度融合是英、美体育产业新格局的两大特征。

In recent years,international trade relations have undergone a roller coaster-like change of globalization and de-globalization.The reorganization of the international industrial chain has profoundly affected the adjustment of domestic industrial structures in various countries.The industrial structure of the United Kingdom and the United States is also undergoing changes and reorganization,and the sports industry structure has also undergone significant changes.The characteristics of these changes are of reference to the development of China sports industry.In general,the outstanding development of the healthy sports industry and the deep integration of new technology,financial products and the sports industry are two major characteristics of the new pattern of sports industry in British and the USA.