媒介化乡村的逻辑、反思与建构

Mediated Village:Logic,Reflection and Construction

移动互联时代的自媒体正迅速成为乡村发展的关键变量,“无名者”的出场让乡村的媒介化趋势日益凸显。媒介与乡村社会的研究拓展,需要探寻乡村媒介实践的不同场域,同时将媒介化视作一个“元过程”进行一般性的理解。“实践—生活—结构—文化”作为一个整体性解释框架,可以被用来考察乡村媒介化的现状以及贯穿其间的媒介逻辑。自媒体实践案例表明,乡村的媒介化存在三方面的经验证据:一是个体生活样式的变革;二是资源分布结构的转型;三是文化生产逻辑的转向。自媒体作为一种“元资本”对场域内其他权力形式的放大效应,是贯穿乡村媒介实践的底层逻辑。媒介化乡村的反思与建构需要着眼于三点:一是从“我们”的主体构成出发,构建以自觉性、反思性、创造性为内涵的媒介实践智慧;二是解构并重构乡村的真实性,以矫正乡村社会关系的过度虚拟化倾向;三是从“元治理”结构出发,建立呈现与控制并举的乡村信息传播机制。

In the era of mobile Internet,we-media has rapidly becoming a key link of rural development.Appearance of“the unknown”makes the mediatization of the countryside increasingly prominent.To deepen the research on media and rural society requires a deep exploration on different rural media practice fields,and at the same time,it is necessary to understand the media as a“meta-process”.“Practice-Life-structure-culture”,as a holistic explanatory framework,can be used to systematically investigate the current situation of rural media and the“media logic”running through it.The case of“We-Media”practice shows that there are three empirical evidences of rural mediatization.One is the change of individual life style;the second,the structural transformation of resource distribution;the third,the logical turn of cultural production.As“meta-capital”,we-media amplifies other forms of power in the field,which constitutes the underlying logic throughout the practice of rural media.To realize the media empowerment in rural revitalization,we need to rethink the subject,relationship and mechanism.Firstly,constructing subjectivity with connotation of self-consciousness,reflection and creativity.Secondly,reversing the excessive virtualization tendency of rural social relations.Thirdly,establishing a rural transmission mechanism to present and control information.