杭州马拉松竞赛组织发展现状问题及对策研究

Research on the Current Situation and Countermeasures of Hangzhou Marathon Organization Development

马拉松是近几年才兴起的体育项目,其赛事凭借其竞技性、大众性、表演性等特点,在市场化运作的模式下,已经成为当下最受欢迎的赛事之一。杭州马拉松作为国内最具影响力和参赛规模最为庞大的马拉松赛事之一,其竞赛组织管理难度之大可想而知,该文通过文献资料法、逻辑分析法对杭马开展现状等方面展开研究,旨在更好地促进杭州马拉松赛事的发展。

Marathon is a sports event that has just emerged in recent years.With its competitive,popular and showy characteristics,the marathon has become one of the most popular sports events in the market operation mode.Hangzhou Marathon is one of the most influential marathon events with the largest participation scale in China,and its competition organization and management is so difficult that it can be imagined.This paper studies the current situation of Hangzhou Marathon by means of literature review and logical analysis,in order to better promote the development of Hangzhou Marathon.