新媒体时代村民文化幸福感的获得--基于中国村庄当代发展的浙江样本沙滩村的实证研究

The Acquisition of Villagers'Cultural Happiness in the New Media Era:A Case Study of Santan Village in Zhejiang Province

新媒体时代村民文化幸福感是指以乡村空间为生活范围的居民,对地域文化的认同与自信。随着数字化、信息化方式介入乡村生活,村民文化幸福感的获得与乡村文化和精神生态相联系,且在获得行为上表现为多种形式。新媒体时代村落文化建设过程中,乡村文化形式与内容不够丰富。本文以中国村庄当代发展的浙江样本沙滩村为例,通过实证调研与分析探究新媒体时代村民的文化幸福感获得体验,解析了村民文化幸福感获得阐发机制,指出新媒体时代乡村文化幸福感的建立有赖于数字化方式及资源的介入,村民能够基于自我对地域文化的理解提升到个人自发尊重,延伸至对文化的尊重和自觉。

In the new media era,the acquisition of villagers'cultural happiness refers to the identity and self-confidence of local culture of residents who live in rural space.With the involvement of digital and information technology in rural life,the acquisition of villagers'cultural happiness is related to rural culture and spiritual ecology.In the process of village culture construction in the new media era,the form and content of rural culture are not rich enough.Based on the case study of Shatan Village,Zhejiang Province,this paper tries to explore the experience of villagers'cultural happiness in the new media era through empirical research and analysis,and analyze the elucidation mechanism of villagers'cultural happiness,pointing out that the establishment of rural cultural happiness in the new media era depends on the intervention of digital methods and resources.Villagers,according to their own understanding of regional culture,can promote their self-respect to and extend this respect and consciousness to the culture.