新时代高校党建品牌的体系化构建路径

The Systematic Construction Path of Party BuildingBrand in Colleges and Universities in the New Era

发挥“双创”优势是新时代为高校党建提出的新任务与新要求,高校党建进行品牌化建构又是实现新要求的创新举措。在高校党建品牌的体系化建构中,“高校”与“党建”使其面临着明显区别于商品品牌化的主体与客体双重特殊性。在具体的体系化建构中,要发挥人的作用,也即体现党员师生的先锋作用、创新精神与责任意识,在此基础上,高校党建品牌的创建要基于高校优秀文化传承打造文化内涵,党建品牌的提升要强化组织建设和党建品牌宣传。

Taking advantage of“Mass Entrepreneurship and Innovation”is a new task and requirement for college party building in the new era.The brand construction of college party building is also an innovative measure to achieve the new requirement.In the systematic construction of colleges and universities party building brand,“university”and“party building”make it face the dual peculiarities of subject and object,which are different from the branding of commodities.Based on this,the role of people must be played in the construction of a specific system,that is,the pioneering role,innovative spirit,and sense of responsibility of party members,including teachers and students should be embodied.On this basis,the establishment of the college party building brand must create cultural connotation based on the excellent cultural heritage of colleges and universities.The party building brands should be promoted by strengthening organization building and brand publicity.