摘要
针对品牌影响辨识度评估受到企业品牌定位的影响,导致品牌形象辨识度的评估效果变差。以提高品牌形象辨识度评估效果为目的,提出基于区域视觉划分的品牌形象辨识度评估系统设计。在区域视觉划分的基础上,通过品牌形象辨识度采集器设计和品牌形象辨识度评估系统电路设计,完成系统的硬件设计;结合品牌形象辨识度信息的处理和品牌形象辨识度评估算法设计,完成系统的软件设计,实现了品牌形象辨识度的评估。测试结果表明,基于区域视觉划分的品牌形象辨识度评估系统无论是否受到噪声环境干扰,评估得到的品牌形象辨识度都较高,从而提高了品牌形象辨识度的评估效果。
In order to improve the evaluation effect of brand identity,a brand identity evaluation system based on regional visual division is proposed.On the basis of regional vision division,the hardware design of the system is completed by means of the design of the brand identity collector and the circuit design of the evaluation system for brand identity.The software design of the system is completed by combining the information processing of the brand image identification degree and the design of the evaluation algorithm for the brand image recognition degree.The test results show that the brand image recognition evaluation system based on regional visual division can get a high recognition degree of brand image no matter whether it is interfered by noise environment or not,which improves the evaluation effect of brand image identification degree.
作者
刘志超
叶润楠
LIU Zhichao;YE Runnan(South China University of Technology,Guangzhou 510640,China)
出处
《现代电子技术》
2021年第14期169-173,共5页
Modern Electronics Technique
基金
广东省自然科学基金项目(2018A030310068)。
关键词
品牌形象
辨识度评估
区域视觉划分
采集器设计
电路设计
信息处理
评估系统
brand image
identification evaluation
regional visual division
collector design
circuit design
information processing
evaluation system
