学术会议该如何规避巴纳姆效应

How to Avoid the Barnum Effect in Academic Conferences

巴纳姆效应(Barnum effect)是指人很容易相信一个笼统的一般性的人格描述,认为它特别适合自己并准确地揭示了自己的人格特点,即使内容空洞。其实在学术会议领域,巴纳姆效应随时都在影响着学术会议活动的质量。具体表现形式可分为两种:其一,为了满足参会者的需求,主办会安排很多偏离主题的讨论会与分论坛。其二,会议被大量的广告及营销推介所占据,驱使学术会议的主体内容被迫让位给营销方式;而两者万变不离其宗的目的就是满足参会人数与市场需求。但是,这种做法往往背离了举办学术会议活动的初衷,由于内容架构十分脆弱,呈现效果很差,会议质量与体验感就会下降,造成参会者普遍认为会议很空洞。

The Barnum effect refers to the fact that it is easy for people to believe in a general description of personality,and think that it is particularly suitable for them and accurately reveal their personality characteristics,even if the content is empty.In fact,in the field of academic conferences,the Barnum effect affects the quality of academic conference activities at any time.The specific manifestations can be divided into two types:First,in order to meet the needs of participants,the organizer arranges many seminars and sub-forums that deviate from the theme.Second,the conference is dominated by a large number of advertisements and marketing recommendations,driving the main content of academic conferences to give way to marketing methods;the purpose of the two inseparable changes is to meet the number of participants and market demand.However,this approach often deviates from the original intention of holding academic conference activities.Because the content structure is very fragile and the presentation effect is poor,the quality of the conference and the sense of experience will be reduced.As a result,participants generally believed that the meeting was empty.