传统庙会的运作机制、问题及其出路——以龙南杨太公会为重点的考察

Yang Taigong Family Management Mechanism Exploration

庙会是地域性极强的民间文化,具有大众性狂欢色彩,其举办的形式与频率受多方面因素制约。庙会活动的有序展开离不开组织者的分工合作、经费筹措与保障、活动载体与内容的更新变化等管理机制的正常运行。杨太公会是江西赣南客家家族式独特的民俗活动,也是村落文化的重要组成部分,举办了30多年,其长盛不衰的关键因素是基于客家人感恩报德心理价值取向及祈福求平安的信仰目标,有严密的组织管理体系与完善的运作机制。从办会主体上设置入会条件并使办会人员有序轮替,使杨太公会民俗文化得到传递;以“写硝”筹资及本金投标取息确保了充裕的办会经费支撑;吸引政府人员、专家学者、社会精英及年轻人的参与,呈现其包容与开放的姿态;多种文艺活动组合举办,走向公共文化服务的趋势满足了社会各层次的需求,利用自媒体的不断传播扩大了其文化影响力,这些都体现了家族式庙会文化传承与变迁的内在逻辑。在当下,庙会的举办面临着不少问题,其健康运行需多方面协调解决。

The temple is an important part of folk culture,it has popular Carnival color and different form and frequency,the normal operation of raising the temple activities in an orderly manner cannot do without the organizers of the division of labor,money and security,activity carrier and content change management mechanism.Yang Tai Gong will be big Shu Zhen Yang Cun Lai family's unique folk activities,it is an important part of village culture.Yang Tai Gong will be held 30 years of history,the key factors of its achievements is its strict management mechanism and the local people's psychological needs,but also reflects the inherent logic of cultural inheritance and change.