校园文化形象在共青团网络思想引领中的应用研究--以江苏信息职业技术学院“苏小芯”形象为例

Research on the Application of Campus Cultural Image in the Network Ideological Guidance Conducted by the Communist Youth League:Taking the“Suxiaoxin”Image of Jiangsu Vocational College of Information Technology as an Example

网络是高校共青团对青年大学生进行思想引领的重要阵地,如何在网络空间赢得话语权、主动权,宣传、培育和践行社会主义核心价值观,是高校落实立德树人根本任务的关键。然而,面对"无人不网""无处不网""无时不网"的"00后"青年大学生,以及不良的网络"泛娱乐化"现象的影响,高校共青团的思想引领工作面临巨大的挑战。思想引领如何吸引青年关注、如何契合青年话语、如何激发青年能动性等都值得深思。该文以江苏信息职业技术学院孵化培育的"苏小芯"校园文化形象为例,对"苏小芯"校园文化形象融入线上思政教育进行了研究,通过赋予校园文化形象生命力和活力,精心打造网络思政工作朋友圈,让网络思想引领"活起来""动起来""萌起来"。

The Internet is an important position for the Communist Youth League of colleges and universities to conduct ideological guidance on college students,and how to win the right to speak and take the initiative in cyberspace,and to promote,cultivate and practice the core socialist values is the key to the fundamental task of colleges and universities in implementing the fundamental task of enhancing morality and fostering talents.However,in the face of the fact that"post-00 s"college students use the Internet everywhere and at any time,as well as the adverse effect of the"pan-entertainment"phenomenon exerted by the Internet,a great challenge has been posed to the Communist Youth League in colleges and universities.How to attract the attention of young people,how to fit the discourse of young people,and how to stimulate young people’s initiative in ideological guidance are all worth pondering.Taking the"Suxiaoxin"campus cultural image of Jiangsu Vocational College of Information Technology as an example,this paper studies the integration of the image into online ideological and political education.By giving vitality to the campus cultural image,a circle of friends for online ideological and political work is created carefully,in order to enable online ideological guidance vivid and lovely.