信息化时代背景下期刊数字出版策略探究

Research on Periodical Digital Publishing Strategy under the Background of Informatization Age

信息化时代背景下,期刊传统出版与数字出版融合已成为必然趋势,最常见的融合模式是构建内容为核心的平台,形成线上线下相结合的经营模式。此外,还要拓展期刊数字出版创新的途径,树立期刊数字出版品牌意识,加强数字出版信息资源应用,完善数字化管理技术,建立数字出版多元化商业模式,使期刊传统出版与数字出版能够更好地融合,从而使出版行业的社会效益和经济能够得到整体的提高。

Under the background of informatization age,the integration of traditional publishing and digital publishing of periodical has become an inevitable trend.The most common integration mode is to build a content-centered platform and form a management model combining online with offline.In addition,to expand the ways of periodical digital publishing innovation,set up the periodical digital publishing brand awareness,strengthen the application of the digital publishing information resources,improve the digitization management technology,establish diversified business models of digital publishing,and make the traditional publishing and digital publishing of periodical to integrate even better,so that the social benefits and economic benefits of the publishing industry is able to get the overall improvement.