自媒体时代企业网络谣言传播及其治理策略

Enterprise Internet Rumor Spread and Countermeasures in We-Media Era

随着人类社会的发展和科学技术的不断进步,自媒体演变为时代发展的新现象和大趋势,在人类生活中产生了巨大的影响。企业网络谣言作为时代特征下的负面产物,以其传播速度快、周期短、失真度高等特点危害社会秩序,并对企业口碑等各个方面造成严重影响。对自媒体时代企业网络谣言的传播及其治理策略进行研究,综合运用归纳分析法、案例分析法等对企业面临网络谣言的现状、网络谣言的成因以及企业的应对措施进行分析总结,从谣言传播的主体、客体两个方面入手,力求对企业在自媒体时代面对的网络谣言有客观全面的认知,为企业应对网络谣言提供科学的依据。

With the development of human society and the continuous progress of science and technology,"We-Media"has evolved into a new phenomenon and general trend of the development of times,exerting a huge impact on human life.As a negative product generated from the current era,enterprise Internet rumors endanger social order with features of fast propagation speed,short period and high distortion,and have a serious impact on various aspects such as enterprise reputation.This paper analyzes the spread of enterprise Internet rumors and governance strategy.With the integrated use of inductive analysis,case analysis and other methods,it summarizes the current situation,the causes and the corresponding countermeasures for Internet rumors that enterprises are facing.From the subjective and objective aspects of the spread of rumors,this paper makes every effort to have objective and comprehensive cognition of the enterprise Internet rumors in"We-Media"Era,and provides scientific basis for the enterprises in the process of dealing with Internet rumor.