基于VR技术的数字化传播路径研究

A New Path of Digital Communication Based on VR Technology

基于VR技术的数字化传播,对于优化行业服务模式、增强用户感官体验、丰富内容表现形态具有明显优势,同时也面临着技术瓶颈、传播失衡、支撑乏力、形式单一等现实困境。因此,基于VR技术的数字化传播,既要练好内功,加快设备研发,深化内容表达,又要利用好外部条件,推动技术与媒介融合,契合受众偏好与需求,从而切实解决VR应用传播的技术开发、内容制作等问题,为提高传播效率、扩大传播影响力夯实基础。

Digital communication based on VR technology has obvious advantages in optimizing the service mode of the industry,enhancing the user sensory experience and enriching the content expression form,and also facing the practical difficulties such as technical bottleneck,communication imbalance,weak support and single form.Therefore,digital communication based on VR technology must not only practice internal skills,accelerate equipment research and development,and deepen content expression,but also make good use of external conditions to promote the integration of technology and media to meet audience preferences and needs,so as to effectively solve the problems of the technical development and content system of VR application communication,and lay a solid foundation for improving communication efficiency and expanding communication influence.