在线新经济与中国文化产业新业态:主要特点、国际借鉴和重点任务

The Online New Economy and the Emerging Businesses of China’s Cultural Industries:Main Features,International Reference and Key Tasks

在中国大力发展在线新经济的背景下,一大批文化产业新业态快速崛起,这些新业态以在线、智能、交互、跨界为四大特征,推动了要素重构、场景再造、流量升级、价值创新,也促进了文化惠民。从国际视野看,主要发达国家推动的数字经济基础上的文化产业新业态,为中国提供了值得借鉴的有益经验。中国发展文化产业新业态的重点在于:以数字数据作为核心要素,依托“数据+计算力”提升文化生产力水平;创新平台模式,扩大流量规模和吸引大批数字“零工”;以文化赋能新场景建设,推动在线、在地、在场三种文化生产方式和文化消费方式的有机整合。

Combining with the online new economy,the development of the emerging businesses of cultural industries provides a strong momentum and opportunity for China’s cultural industries to renew.The emerging businesses,with four major characteristics:online,smart,interactive,and cross-border,have promoted factor reconstruction,scene reengineering,traffic upgrade,value innovation and cultural benefitting.From an international perspective,major developed countries have promoted emerging businesses of cultural industries based on the digital economy,which can be taken as experience.The focus of China’s development of the emerging businesses of cultural industries lies in taking digital data as the core element and relying on“data plus computing power”to improve cultural productivity.Besides,it includes innovating platform models,expanding the scale of traffic and attracting digital“gig economy”.Moreover,it also comprises empowering new businesses with culture scenario construction to promote the organic integration of online,offline,and on-site cultural production methods and cultural consumption methods.