“新零售”模式下企业营运资金管理研究——以瑞幸咖啡财务造假事件为例

Research on Corporate Working Capital Management under the"New Retail"Mode:Take Luckin Coffee's Financial Fraud Incident as an Example

2020年初,瑞幸咖啡财务造假事件在资本市场上引起轩然大波。一时间,瑞幸咖啡的商业模式及其营运资金管理获得极大关注。本文以瑞幸咖啡为例,通过分析其“新零售”商业模式以及在营运过程中存在的问题,指出瑞幸咖啡财务造假的原因及危害,同时对企业营运资金管理提出指导性建议,以期为同类上市企业发展提供借鉴。

At the beginning of 2020,the financial fraud of Luckin Coffee caused an uproar in the capital market.For a time,Luckin Coffee's business model and its working capital management received great attention.This article takes Luckin Coffee as an example,analyzes its"new retail"business model and the problems in its operation,points out the reasons and harms of Luckin Coffee's financial fraud,and at the same time provides guiding suggestions for the management of corporate working capital,with a view to provide reference for the development of similar listed companies.