新媒体时代高校思想政治教育话语体系创新探讨

On the Innovation of Discourse System of Ideological and Political Education in Colleges and Universities in the New Media Era

新媒体时代的到来,丰富了大学生的日常生活,但随之产生的多元化价值导向给高校思想政治教育带来了严峻挑战。网络话语体系以轻松、有趣等特点吸引了无数大学生,降低了高校思想政治教育话语体系对大学生的影响力、针对性、契合度和导向性。教育者综合素质较低、新媒体环境的冲击、教育话语缺乏活力及缺乏特色是造成高校思想政治话语效力式微的重要原因。基于此,高校及思想政治教育者应共同努力,提升教育者综合素养、引领教育话语体系的创新、消除话语内容差异、激发话语载体活力、构建特色话语体系,全方位入手致力于解决高校思想政治教育话语效力式微的问题,实现教育话语体系在新媒体时代的创新。

The new media era has greatly enriched the daily life of college students,but the diversified value orientation has also brought severe challenges to the ideological and political education in colleges and universities.The network discourse system has attracted countless college students with its relaxed and interesting characteristics,which greatly reduces the influence,pertinence,fit and guidance of the discourse system of ideological and political education on college students.The low comprehensive quality of educators,the impact of new media environment,the lack of vitality of educational discourse and the lack of characteristics all cause the decline of the effectiveness of the political discourse.Based on this,universities and ideological and political educators can make joint efforts to improve the comprehensive quality of educators,lead the innovation of educational discourse system,eliminate the differences in discourse content,stimulate the vitality of discourse carriers,and build a characteristic discourse system,so as to solve the problem of the decline of discourse effectiveness of ideological and political education in colleges and universities,and realize the innovation of educational discourse system in the new media era.