“后疫情”时代民族体育赛事旅游的SWOT分析——以河西走廊为例

SWOT Analysis of National Sorts Events Tourism in the Post Epidemic Era——Take Hexi Corridor as An Example

运用文献资料、SWOT分析等方法,对“后疫情”时代河西走廊民族体育赛事旅游进行分析,旨在为河西走廊文体旅游产业的重启、区域经济的全面复苏提出合理的对策与建议。研究结果表明,当前河西走廊民族体育赛事旅游存在着缺乏具有民族特色的精品体育赛事、生态环境恶化导致民族体育赛事旅游的产业优势难以发挥、民族体育赛事旅游的产业升级相对滞后等问题。提出的发展路径:打造精品民族体育赛事促进体旅融合,实现“游客运动员相互转化”;保护生态环境,建设民族体育特色小镇展现魅力河西;加强构建区域协同发展机制,推动民族体育赛事旅游的高质量发展。

By using the methods of literature and SWOT analysis,this paper analyzes the ethnic sports events tourism in Hexi Corridor in the post epidemic era,aiming to put forward reasonable countermeasures and suggestions for the restart of sports tourism industry and the overall recovery of regional economy in Hexi corridor.The results show that there are some problems in the current Hexi Corridor national sports tourism,such as the lack of competitive sports events with national characteristics,the deterioration of the ecological environment,which makes it difficult to give full play to the industrial advantages of national sports tourism,and the relatively backward industrial upgrading of national sports tourism.The proposed development path:to create high-quality national sports events,promote the integration of sports and tourism,and realize the"mutual transformation of tourists and athletes";to protect the ecological environment,and build a small town with national sports characteristics to show the charm of Hexi;to strengthen the construction of regional coordinated development mechanism,and promote the high-quality development of national sports events and tourism.