新媒体对中国武术传播的影响研究

Research on the Influence of New Media on Chinese Wushu Communication

新媒体作为当前文化传播的主流媒介,对文化传播有着猛烈而深刻的影响,以探究新媒体语境中对中国武术产生的影响为研究目的,采用文献资料法、逻辑分析法进行研究,厘清新媒体和传统媒体概念,指出新媒体传播优势和特点。认为中国武术要正确把握时代契机,保存生存空间,保留传承内容,保证传播能量不衰减,顺应潮流,融入大众;武术传播者应提高自身素质,以自律精神规范传播形式和内容;对于民众的舆论,需要国家、官方、民众携手努力,引发正向舆论,恢复文化自信,增强身份认同,接纳中国武术,自觉成为接受者和传播者。

As a mainstream media of current cultural communication,new media has a fierce and profound impact on cultural communication.This paper aims to explore the influence of Chinese Wushu in the context of new media,and studies it with literature and logical analysis,clarifies the concepts of fresh and old media,and points out the advantages and characteristics of new media communication.It is believed that Chinese Wushu should grasp the opportunity of the times,preserve the living space,retain the heritage content,ensure the transmission energy not to decline,conform to the trend and integrate into the public;Wushu communicators should improve their own quality and regulate the form and content of communication with the spirit of self-discipline;for public opinion,the state,the government and the people should work together to trigger positive public opinion,restore cultural confidence,enhance identity,accept Chinese Wushu,and consciously become the receiver and disseminator.