消费者新能源汽车购买意愿影响因素的研究综述

A Review of the Factors Influencing Consumers’Willingness to Purchase New Energy Vehicles

我国新能源汽车产业发展较晚,学者们对购买意愿等多方面内容的研究也开展得较晚,因而内容不及国外丰富,体系也不够成熟。本文通过梳理知网的相关文献,首先整理了该领域研究高频使用的理论及结论,并归纳出影响其消费行为意愿的因素,然后总结现有研究中存在的不足并进行展望,最后为政府提供参考建议、为企业营销提供策略、为学者提供新的研究思路,希望在充实对该领域研究的同时,能推动该行业在补贴退坡的情形下进一步发展。

The development of China’s new energy vehicle industry is late,and scholars have conducted research on various aspects such as purchase intention late,thus the content is not as rich as foreign countries,and the system is not mature enough.By combing the relevant literature on China National Knowledge Infrastructure,this paper firstly collates the theories and findings used in this field of research at high frequency,and summarizes the factors affecting their willingness to consume behavior,then summarizes the shortcomings in existing research and outlooks,and finally provides reference suggestions for the government,strategies for enterprise marketing,and new research ideas for scholars.We hope to enrich our research in this field and to promote the further development of this industry in the case of subsidy withdrawal.