双渠道供应链研究进展的知识图谱分析——基于中文核心期刊文献

Knowledge Mapping Analysis on the Research Progress of Dual Channel Supply Chain——Based on Chinese Core Journal Literature

新基建背景下,传统线下渠道与线上销售渠道联动发展构成的双渠道供应链之间的冲突与互补融合问题,不断引起国内外学者和企业家的关注。文章基于CNKI数据库,利用Citespace软件对2010~2020年发表在中文核心期刊的文献进行全面的回顾与计量分析,通过对近10年中文核心期刊发表的相关文章的内容分析,明确了双渠道供应链的前沿动态和发展趋势以及学者关注点的差异,为今后双渠道供应链领域的后续研究方向提供参考。

Under the background of new infrastructure construction,the conflict and complementary integration between the dual channel supply chain composed of traditional offline channel and online channel have attracted the attention of scholars and entrepreneurs at home and abroad.Based on CNKI database,this paper makes a comprehensive review and quantitative analysis of the literatures published in Chinese core journals from 2010 to 2020 by using Citespace software.Through the content analysis of the relevant articles published in Chinese core journals in recent 10 years,this paper clarifies the frontier dynamics and development trend of dual channel supply chain,as well as the differences of scholars'concerns,so as to provide reference for the follow-up research in the field of dual channel supply chain in the future research direction provides reference.