基于扎根理论的度假区文旅融合评价模型构建

Construction of evaluation model of cultural and tourism integration in resort area based on grounded theory

文旅融合的提倡在度假区的建设与发展中掀起了一股热潮。选取阳朔三千漓度假区为案例地,以各大旅游网站关于三千漓的游客评论、游记等有效网络文本共计357条为数据库,采用扎根理论对文本数据进行编码,发现其游客感知主要包括传统文化资源、生态环境、基础服务设施、娱乐设施、交通条件五大核心范畴,并建立文旅融合度假区游客感知评价模型,对影响游客文旅融合感知的主导因素进行分析,进而为度假区文旅融合发展提出生态环境的保护性开发、传统文化的生产性重构、娱乐设施的多元化建构、基础服务设施的全方位完善等建议。

The advocate about the fusion of culture and tourism are set off a wave in the construction and development of holiday resort.Select Sanqianli Holiday Resort of Yangshuo as a case,and 357 valid data about the travel comments and notes from websites about Sanqianli Holiday Resort as the database,using the grounded theory method to encode the text data,which found that The five key category of tourist’s perception is mainly includes traditional culture resources,ecological environment,infrastructure services,entertainment facilities and traffic conditions,and established the tourists evaluation model about the fusion of culture and tourism,analyze the key factors that influencing the tourist perception about the fusion of culture and tourism,and then throw out some suggestions about the development of the fusion of culture and tourism.