文旅产业政策的重点场域与未来趋势--基于2020年度文旅产业政策的整体性分析

Key Fields and Future Trends of Culture and Tourism Industry Policies--Based on the integrative analysis of the culture and tourism industry policies in 2020

融合发展是文旅产业整体性转型升级和文化传承的重要条件与基础,截至2020年底,我国文旅产业融合发展已取得明显成效,其中文旅政策的助力推动作用扮演了重要角色。从文旅政策文本分析来看,2020年文旅政策重点主要包括兼顾疫情防控与行业恢复,推动文旅产业结构调整向深度广度展开,构建多领域融合的消费体系,促进文旅消费不断提质升级,健全公共文化服务财政保障机制,借助数字技术赋能,促使文旅产业互联网化程度进一步加深等方面。可以预判未来文旅政策关注重心将集中在优化政策工具组合、加强供给型和需求型政策工具使用,进一步完善文旅深化融合政策,实质性推动跨区域文旅协同发展机制以及促进数字文旅产业结构进一步跃升等领域。

Integrated development is an important condition and foundation for the overall transformation and upgrading of culture and tourism industry and cultural succession.By the end of 2020,Chinese integrated development of culture and tourism industry has achieved remarkable results,in which culture and tourism policies play an important role.According to the text analysis of culture and tourism policies,in 2020,the focus of culture and tourism policies are as follows:giving consideration to epidemic prevention and industry recovery,promoting the adjustment of culture and tourism industry structure in depth and breadth,continuously improving the quality and upgrading the consumption of culture and tourism,improving the financial guarantee mechanism of public cultural services,strengthening digital technology to empower culture and tourism industry,and further deepening the degree of internet.It can be predicted that in the future,the focus of culture and tourism policies will focus on the following aspects:optimizing the combination of policy instruments and strengthening the use of supply-oriented and demand-oriented policy instruments,further improving the policies of culture and tourism integration,substantially promoting the mechanism of cross regional culture and tourism collaborative development,and promoting the further structural upgrading of digital culture and tourism industry.