融媒体时代会展传播理念与方式创新

Research on the Concept and Method Innovation of Exhibition Communication in the Era of Media Convergence

会展业的创新发展与时代机遇紧密相连,技术的革新和媒体的融合对新时代背景下的会展传播产生了深刻影响,对会展业而言,这是一个挑战与机遇并存的时代。尽管融媒体时代下的会展传播面临着运营模式固化、技术应用生疏、信息传播效果弱化,以及成本提高等挑战,但会展传播方式的创新不仅促进了Online-To-Off line双线会展模式的发展,打破了会展传播原有藩篱,多维度创造了良好的会展传播效果。融媒体时代背景下的会展传播应勇于打破陈规,开拓创新思维,将会展行业的发展推向新高度。

The innovation and development of the exhibition industry are closely linked to the opportunities of the times.The technological innovation and the integration of media have had a profound impact on exhibition communication under the background of the new era.For the exhibition industry,this is an era where both challenges and opportunities coexist.Although the exhibition communication in the era of financial media is faced with such challenges as solidified operation mode,unfamiliar technology application,weakened information communication effect,and increased cost,the innovation of exhibition communication mode not only promotes the development of online to offline exhibition mode,but also breaks the original barriers of exhibition communication,and creates good exhibition communication effect in multiple dimensions.Under the background of financial media era,exhibition communication should have the courage to break the stereotypes,develop innovative thinking,and push the development of exhibition industry to a new height.