冬奥会背景下体育运动类企业的运营管理模式研究--以河北淘雪体育文化发展有限公司为例

Research on the Operation and Management Mode of Sports Enterprises under the Background of the Winter Olympics--Taking Hebei Taoxue Sports Culture Development Co.,Ltd.as an Example

随着2022年冬奥会的不断临近,以及体育强国、全民健身等政策的提出,体育产业迎来了春天,然而如何运营才能使体育企业能够长期发展显得尤为重要。本文从企业核心竞争力、运营手段等方面分析河北淘雪体育文化发展有限公司的运营管理模式,提出相关建议,以促进企业的长期经营发展。

With the approaching of the 2022 Winter Olympics and the introduction of policies such as sports power and national fitness,the sports industry has ushered in the spring.However,how to operate to enable the long-term development of sports enterprises is particularly important.This article analyzes the operation and management model of Hebei Taoxue Sports Culture Development Co.,Ltd.from the core competitiveness and operating methods of the enterprise,and puts forward relevant suggestions to promote the long-term business development of the enterprise.