徽文化传播新标杆——评纪录片《天下徽商》

A New Epitome for International Communication of Huizhou Culture——A Commentary on Documentary Film Huizhou Merchants

纪录片《天下徽商》一经播出就赢得徽学专家和观众的广泛好评。该片之所以能取得成功主要缘于以下几点:选题典型、叙事视角宏大、内容准确和权威、视听效果佳以及宣发到位。《天下徽商》摄制组发扬徽商精神,以匠心打造时代精品,其成功经验可为文化类纪录片的创作提供借鉴。

Since its broadcast, Huizhou Merchants has won immediate recognition of both Hui Studies experts and audiences alike. This paper attributes its success to the following factors: selection of a typical topic, an international narrative perspective, accuracy and authority in content, impressive visual and audible effects and effective publicity. The production crew of Huizhou Merchants carried forward the entrepreneurial spirits of Huizhou merchants, and brought such an ingenious work to its completion. The success of Huizhou Merchants is of much significance for the making of cultural documentaries.