旅游文化“走出去”:问题与反思

Going Global of Tourism Culture: Problems and Reflections

随着"一带一路"倡议的推进,旅游业迎来了新的机遇和挑战,同时旅游文化"走出去"也面临着一系列问题,从旅游资源文本翻译、旅游文化传播效果以及跨文化人才培养等方面探讨影响旅游文化"走出去"的主要制约因素,以期在旅游文化传播的过程中更好地促进旅游资源的开发,保持旅游业的可持续发展。

With advancement of the Belt and Road Initiative, tourism embraces new opportunities and challenges. Meanwhile, going global of tourism culture is confronted with a series of problems. The paper explores the major restraining factors from the perspective of text translation of tourism resources, communication effect of tourism culture, and cultivation of cross-culture talents, so as to better promote the development of tourism resources and maintain sustainable development of tourism industry in the process of communication of tourism culture.