跨文化传播视域下越南胡志明市天后信仰探究

A Study of Tian Hou Belief in Ho Chi Minh City of Vietnam from the Perspective of Intercultural Communication

从跨文化传播理论的视角,聚焦当下越南胡志明市的天后信仰传播概况。以“天后”名称的半越化、职能的泛化、神格的越化和多样化,揭示天后信仰的在地化演变,从而为异域天后信仰再发展提供策略。

From the perspective of intercultural communication,this paper focuses on the current propagation of Tian Hou Belief in Ho Chi Minh City of Vietnam,and introduces the localization of Tian Hou Belief,including the half-vietnamization of the name"Tian Hou",the generalization of her functions,and the transformation and diversification of her godhood.Besides,it puts forward some strategies for further promoting Tian Hou Belief in a foreign country.