多模态视阈下现当代中文小说对外传播策略

A Brief Analysis of the International Communication Strategies of Modern and Contemporary Chinese Novels from the Multi-modal Perspective

在多模态理论视阈下,以翻译理论中的符际翻译为核心,重点从副文本方面来探究现当代中文小说对外传播策略。认为现当代中文小说对外传播过程中应重视探索传播策略,加强和其他媒介的交互。

From the perspective of multimodality,this paper uses multi-modal theory and the intersemiotic translation theory to explore the international communication strategies of modern and contemporary Chinese novels with a focus on the study of the paratexts.The analysis shows that the international communication strategies and the interaction with other media should be attached importance to,as they can actually contribute to modern and contemporary Chinese novels going global.