论直播带货背景下的虚假宣传问题

Discussion on False Propaganda under the Background of Live broadcast with Goods

直播经济是互联网时代发展的新兴产物,直播经济带动了互联网经济的发展,并关系着互联网经济的未来趋势,成为不可或缺的一部分。直播经济就像一把“双刃剑”,当人们还沉浸在其带动经济快速增长的喜悦时,诸多的弊端却开始逐步暴露出来,其中以虚假宣传问题最为显著。直播间的虚假信息肆意泛滥,消费者的合法权益遭受侵害的同时,市场经济秩序也遭到破坏。对直播带货出现的问题进行有效的规制是商业新模式发展的必然选择。

Live broadcast economy is an emerging product of the development of the Internet era.The development of live broadcast economy has driven the development of the Internet economy.It is related to the future trend of the Internet economy and has become an indispensable part.Live broadcast economy is like a double-edged sword.When people are still immersed in the joy that live broadcast can drive rapid economic growth,many drawbacks are gradually exposed,among which false propaganda is the most prominent.False information in the live broadcast is rampant.While the legitimate rights and interests of consumers are being infringed,the order of the market economy is also undermined.Effective regulation of problems in live broadcast is an inevitable choice for the development of new business models.