基于B2C跨境电子商务模式的研究

Research on the Model of B2C Cross-border E-commerce

随着移动互联网技术的普及、智能手机的发展,中国B2C跨境电子商务市场将继续增长和扩大,成为中国外贸发展的推动力。本文首先采用SWOT法分析了中国B2C跨境电子商务模式的优势和劣势、机会和威胁;其次指出了我国B2C跨境电子商务模式发展中存在的问题;最后,对促进我国B2C跨境电子商务模式健康发展提出了一些建议,并对此进行了总结。

With the popularization of mobile internet technology and the development of smart phones,China’s B2C crossborder e-commerce market will continue to grow and expand,becoming a driving force for the development of China’s foreign trade.This article first uses the method of SWOT to analyze the advantages and disadvantages,opportunities and threats of China’s B2C cross-border e-commerce model;secondly,it points out the problems in the development of China’s B2 C crossborder e-commerce model;finally,some suggestions are put forward to promote the healthy development of B2C cross-border e-commerce model in China,and the article is summarized.