网红经济下品牌产品的网络推广研究

Research on the Internet Promotion of Brand Products under the Internet Celebrity Economy

随着新媒体的快速发展,人们能更加便捷地了解外界信息,这给各大品牌带来了前所未有的机遇。在全民网络时代,品牌需要借助社会化网络,在法律允许的范围内,对营销观念和方式作出适当调整,与消费者建立起良好的亲密关系,加强互动,逐渐形成良好的品牌口碑。

With the rapid development of new media,people can understand the external information more conveniently,which brings unprecedented opportunities to major brands.In the era of nationwide internet,brands need to make appropriate adjustments to their marketing concepts and methods with the help of social networks and within the scope permitted by law,so as to establish different and intimate relationships with consumers,strengthen interaction,and gradually form a good brand reputation.