个体信任与在线社区参与关系元分析研究

Meta-Analysis of the Relationship between Individual Trust and Virtual Community Participation

当前在线社区研究中,对个体信任与在线社区参与的关系尚未达成共识,需要一个系统、客观的总结与评价。本研究运用元分析方法,采用随机效应模型,研究个体信任与在线社区参与的关系。对来自40项研究的43个独立样本(N=13528)进行元分析发现,整体上个体信任与在线社区参与具有较高的相关性(r=0.432);信任的维度数目、社区类型和被试对象会调节它们之间的关系。元分析结果表明,个体信任能有效预测社区参与;个体信任与在线社区参与的关系强度受不同因素的影响会发生一定幅度变化。此结果提供了个体信任对在线社区参与影响较为精确的估计,为未来研究信任与在线社区参与的关系提供参考。

In the current virtual community research,there is no consensus on the relationship between individual trust and virtual community participation,and a systematic and objective summarization is needed.This study uses meta-analysis method and random effects model to explore the relationship between individual trust and virtual community participation.The meta-analysis of 40 studies,which included a total of 43 independent samples(N=13528)found that there was a relatively high degree of correlation between individual trust and virtual community participation(r=0.432);the number of dimensions of trust,the type of virtual community,the subjects and cultural differences will moderate the relationship between them.The results show that individual trust can effectively predict the participation of virtual communities;the intensity of the relationship between individual trust and virtual community participation will be moderated by different factors.These results provide an accurate estimate of the individual trust’s prediction of virtual community participation,and provide a reference for future research on the relationship between trust and virtual community participation.