文旅融合时代图书馆面临的机遇

The Opportunities of Libraries in the Era of Integration of Culture and Tourism

2018年文化和旅游部的成立开启了文旅融合时代的新篇章,图书馆想要在时代发展中不断进步,需要抓住新的机遇。文章以“马蜂窝旅游网”作为研究对象,从旅游攻略、景点、美食、酒店、游记几方面入手,选取与“图书馆”相关的数据进行统计分析。得出文旅融合时代图书馆应从5个方面抓住机遇并实现价值:发掘馆藏文化资源,弘扬中华优秀文化;推广全民阅读,传承文化精髓;挖掘地方文化特色,打造特色品牌效应;延伸图书馆服务职能,实现图书馆社会价值;提升图书馆形象,增进与读者之间的情谊。

The establishment of the Ministry of Culture and Tourism in 2018 opened a new chapter in the era of integration of culture and tourism.The library needs to seize new opportunities for continuous progress in the development of the times.Taking“Mafengwo Travel Network”as the research object,this paper starts with tourism strategy,scenic spots,food,hotels,travel notes,and selects data related to library for statistical analysis.It is concluded that in the era of cultural and tourism integration,libraries should seize opportunities to realize value from the following five aspects:exploring the cultural resources of the library,promoting the excellent Chinese culture;promoting the reading of the whole people,and inheriting the essence of culture;exploiting local cultural characteristics and create a distinctive brand effect;extending library service functions to realize library social value;enhancing library image and enhance friendship with readers.