新媒体视域下黎锦文化特色旅游服饰产业发展研究

Research on tourism clothing industry and development of Lijin cultural characteristics from the perspective of new media

互联网媒体形成的全球化浪潮正把世界各民族创意文化产业的差异缩小,这让民族文化快速传播的形式下产生了行业竞争,海南黎族特色旅游服饰产业也面临着产业调整和优化组合等问题。海南黎族文化及黎锦特色服饰品牌应利用新媒体全方位推广,新媒体对海南黎锦文化特色旅游服饰产业的发展具有很重要的意义,可促进黎锦文化特色旅游服饰的设计研发并促进当地经济发展。

The globalization wave formed by Internet media is narrowing the difference of creative culture industry of all nationalities in the world.Meanwhile,rapid spread of national culture promotes the industrial competition form.Hainan Li ethnic tourism clothing industry is also facing industrial adjustment and optimization combination.The culture of Li nationality and the brand of Lijin characteristic clothing should be popularized in all directions by using new media,which has great significance for the development of tourism clothing industry,and promotes the design and the local economy.