全民阅读背景下实体书店服务设计探究

On Service Design of Physical Bookstores under the Background of Nationwide Reading

实体书店在推进全民阅读中发挥重要作用。在新的购物和阅读方式的冲击下,实体书店应优化服务设计,通过完善视觉导向系统设计、创新设计风格、提升自助服务、塑造书店品牌价值等方式,给读者带来更好的阅读体验,增强实体书店的竞争力,满足人民对精神文化的需求。

Physical bookstores play an important role in promoting nationwide reading.Under the impact of new ways of shopping and reading,physical bookstores should optimize the service design to bring readers better reading experience,enhance the competitiveness and meet people’s spiritual and cultural needs,by improving visual guidance system designs,creating design styles,enhancing self-service,and shaping brand values.