从“塔西佗陷阱”谈政党宣传的公信力

On the Credibility of Political Party's Publicity from the Perspective of"Tacitus Trap"

政党宣传本质上是政党为实现政治目标而向民众展开的信息灌输行为,目的是引导民众的意识行动朝自己设定的政治目标发展。具有公信力的政党宣传是塑造政治认同,提升政党执政能力的重要渠道。文章从什么是“政党宣传的公信力”、政党宣传的公信力与“塔西佗陷阱”是什么关系、走出“塔西佗陷阱”:事实比宣传更重要三个方面进行了论述,认为一旦陷入“塔西佗陷阱”,政党宣传则易招致民众的厌倦,甚至形成恶性循环。

Essentially speaking,political party's publicity is some information instilling activities of political parties to the people in order to achieve their political goals,whose purpose is to guide the people's conscious actions to their own political goals.Publicity of political parties with credibility is an important channel to shape political identity and enhance the ruling ability of political parties.This paper discusses the questions like what the party's publicity credibility is,what the relationship between the credibility and the Tacitus Trap,and how to get out of the Tacitus Trap.It is believed that facts are more important than publicity.Once people fall into the Tacitus Trap,it can easily lead to the boredom of the people and even form a vicious circle.