商业生态系统中互联网平台企业领导特征--基于扎根理论的探索性研究

Research on the Leadership Characteristics of Internet Platform Enterprises in Business Ecosystem Based on Grounded Theory

目前学术界对平台企业在其构建的生态系统中的领导特征尚缺乏理论研究。以四家互联网平台企业为例,通过扎根理论研究方法提炼平台企业的领导特征。研究发现,平台企业在平台生态系统中处于领导地位,其领导特征主要表现为示范影响、战略引领、协调处理和约束控制四个范畴;示范影响主要表现为在平台生态系统中的地位威信、带头示范及目标完成;战略引领主要表现为在平台生态系统中的战略把控、应变能力及成员追随;协调处理主要表现为在平台生态系统中的分工协调、关系处理及目标推动;约束控制主要表现为在平台生态系统中的行为约束、业务执行和交互控制。文章进一步丰富平台企业的理论研究,有利于指导平台企业提升平台领导力,为促进平台生态系统的可持续发展提供参考借鉴。

There is a lack of theoretical discussion on the characteristics and the role of platform leaders in platform-based ecosystems.This article takes four Internet platform companies as examples to study the niche characteristics of platform firms through grounded theory.It has been found that the platform firm plays the role of demonstration influence,strategic guidance,coordination function and control function.The demonstration influence is mainly reflected in the prestige,leading demonstration,and goal completion in the ecosystem.The strategic guidance is manifested in the strategic positioning,adaptability,and member follow-up of platform enterprises in the ecosystem.The coordination role is mainly manifested in the long-term task coordination,relationship coordination,and goal promotion of platform enterprises.The control means behavioral,business,and mode control to partners for platform enterprises.This research further enriches the theoretical research of platform enterprises,helps to guide platform enterprises to enhance platform leadership,and provides a reference for promoting the sustainable development of the platform ecosystem.