陇南市文旅产业现状与发展策略研究

Research on the Current Situation and Development Strategy of Cultural Tourism Industry in Longnan City

陇南市处于陕甘川毗邻区的重要地理位置,文旅资源极其丰厚。近年来,文旅产业有了较快发展,软硬件条件得到明显改善。在十四五新起点,陇南市面临的问题是巩固脱贫攻坚成果,以及乡村振兴战略任务的推进。大力发展文旅产业将成为陇南市实现乡村振兴战略的不二选择。深度推进文旅融合发展、大力发展全域旅游须有明晰的策略应对:统筹市级旅游空间布局,划分旅游产业发展的次级区域;落实科学规划;综合研究全市文旅资源,凝练整体特征,打造陇南文旅基本形象名片;抓住机遇,铸造陇南市红色文化旅游产业第三极和特色文旅桥头堡。此三者协同并进,必将迎来陇南文旅产业发展新局面,为实施乡村振兴战略提供强有力支持。

Longnan City is located in an important geographical position in the adjacent area of Shaanxi,Gansu and Sichuan Province.In recent years,the culture and tourism industry has developed rapidly,and the software and hardware conditions have been significantly improved.At the new starting point of the fourteenth five year plan,Longnan City is faced with the problem of consolidating the achievements of poverty alleviation and promoting the strategic task of Rural Revitalization.To develop cultural tourism industry will be the best choice for Longnan City to realize Rural Revitalization Strategy.In order to further promote the integration of culture and tourism and vigorously develop the whole region tourism,it is necessary to have clear strategies:coordinate the spatial layout of municipal tourism,divide the sub regions of tourism industry development;carrying out scientific planning;comprehensive study of the city’s cultural and tourism resources,refining the overall characteristics,to create the basic image of Longnan cultural and tourism business card;seize the opportunity to build the third pole and characteristic cultural tourism bridgehead of Longnan red cultural tourism industry.The cooperation of the three will usher in a new situation of cultural and tourism industry development in Longnan and provide strong support for the implementation of Rural Revitalization Strategy.